Coordenador(a) de Marketing overseeing marketing strategies for a logistics platform. Focusing on performance analytics and cross-departmental integration.
Responsibilities
Act strategically and analytically, evaluating performance and generating insights and recommendations for improvement.
Serve as the link between marketing, sales, content and other company departments, ensuring integration and alignment of initiatives.
Understand the target audience by analyzing behavior, customer journey and engagement, and propose actions to increase conversion and customer retention.
Develop marketing strategies.
Monitor KPIs, funnels and digital metrics, proposing adjustments to maximize results.
Requirements
Bachelor’s degree in Marketing or a related field required.
Proven experience in strategic marketing required; experience with events is desirable.
Knowledge of marketing automation, funnels and digital metrics.
Experience with CRM systems and lead generation.
Strong analytical skills, organization and interpersonal communication.
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