Regional Marketing Manager for the UK market at Deepki, overseeing marketing initiatives and aligning with sales teams. Driving pipeline growth and revenue for enterprise accounts in the sustainability SaaS sector.
About the role
- Global Marketing Manager at ViiV Healthcare managing the global launch of a new PrEP medication. Collaborating with local markets and stakeholders to drive impactful marketing strategies.
Responsibilities
- Deliver core campaign materials for global product launch (including e-detail creation)
- Ensure campaign materials are strategically aligned to brand objectives and optimised for multichannel delivery, driving measurable impact across traditional and digital touchpoints
- Drive omnichannel and digital excellence through the development and execution of omnichannel and digital marketing strategies tailored to customer journey stages and segments
- Leverage digital platforms to create cohesive and impactful HCP experiences, ensuring alignment with the brand strategy and business plan
- Partner with local operating companies (LOCs) to co-create appropriate marketing assets and ensure successful localisation
- Utilise relationships to ensure LOCs are aligning to brand strategy and remain focused on driving success of launch through key tactics
- Partner closely with medical and other stakeholders on core tactics such as speaker decks, congress materials, and other brand assets ensuring integration across all channels and platforms
- Assess opportunities for continuous improvement of marketing tactics and processes, by leveraging insights from market research
- Adapt strategies and refine digital campaigns to ensure relevance, effectiveness, and improved customer experiences
- Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity
- Partner with creative agency to brief, develop, and refine promotional tactics aligned to business plan and meeting regional needs for optimised customer engagements
Requirements
- Bachelor’s degree or equivalent experience
- Launch experience (from T-18 to T+6)
- Significant marketing experience in pharmaceutical industry in a local, regional or global environment
- Experience working with creative agencies and managing marketing campaigns
- Strong communication skills, with the ability to influence and collaborate across teams
- Proven ability to manage complex projects and deliver results in a fast-paced environment
Benefits
- GSK employee benefits
- Inclusive culture promoting diversity and belonging
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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