Area Sales Manager driving motorcycle and accessories sales within the Secondary Market Territories for an iconic British motorcycle brand. Focus on dealer engagement and performance enhancement in a hybrid work environment.
Responsibilities
Act as the primary point of contact for a new, growing group of Distribution (Secondary) Markets dealerships.
Monitor and analyse dealer sales performance (new and used motorcycles, accessories, finance, etc.) and work collaboratively to improve results.
Provide clear action plans and support for underperforming dealers.
Lead quarterly business reviews with dealers and support strategic planning.
Deliver area sales targets in line with national objectives.
Track pipeline health and demand forecasting across dealers.
Ensure accurate and timely reporting of sales, stock levels, and order intake.
Work with internal teams (marketing, product, operations) to optimise territory performance.
Support the implementation of sales campaigns and product launches at a local level.
Identify opportunities to improve retail coverage, brand visibility, and customer satisfaction.
Contribute to dealer appointment, onboarding, or network change decisions in your region.
Ensure dealer adherence to corporate identity, retail standards, and customer experience guidelines.
Promote best practices across your area to drive consistency and customer loyalty.
Champion the voice of the dealer and the customer within the wider business.
Requirements
Proven experience in a field-based sales role, ideally within the automotive or motorcycle industry.
Knowledge of motorcycle products, retail operations, and dealership business models.
Experience in sales reporting tools and CRM systems.
Strong commercial acumen with the ability to analyse performance data and drive improvements.
Critical Requirement - Proven experience in a field-based sales role, ideally within the automotive or motorcycle industry.
Confident communicator with excellent influencing, coaching, and negotiation skills.
Self-motivated and organised with a results-driven mindset.
Willingness to travel frequently within the assigned territory.
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