Marketing Manager responsible for positioning and storytelling of CORE health technology solutions. Collaborating with teams to articulate value for athletes and researchers globally.
About the role
- Sr. Lifecycle Marketing Manager at NinjaTrader, enhancing in-product experiences and driving user engagement through lifecycle messaging. Focused on multi-channel strategies and data-driven improvements.
Responsibilities
- Build and manage multi-channel lifecycle programs with a focus on in-product messaging
- Identify and implement segmentation and personalization opportunities
- Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
- Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
- Run A/B tests and experiments to improve lifecycle performance
- Monitor campaign performance and surface insights and recommendations
- Continuously improve messaging, timing, segmentation, and channel mix
- Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
- Support product launches by driving awareness and adoption through coordinated lifecycle experiences
- Ensure high-quality execution through strong QA and documentation
- Drive process improvements as the lifecycle function scales
Requirements
- 6–8 years of experience in lifecycle, CRM, or growth marketing
- Hands-on experience executing campaigns in Braze or comparable platforms
- Strong understanding of segmentation, triggers, and customer journeys
- Proficiency working with data, metrics, and experimentation
- Excellent attention to detail and execution quality
- Background in fintech, big tech, or high-growth B2C companies
Benefits
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
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