Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Marketing Manager overseeing franchise and corporate marketing initiatives in the health optimization sector. Support growth and maintain brand standards through local execution of marketing strategies.
Responsibilities
- Serve as the primary marketing support partner for assigned franchise and corporate locations
- Execute national marketing initiatives and campaigns at the local level across digital, social, email/SMS, and grassroots channels
- Guide franchise owners, GMs, and corporate teams on approved local marketing tactics, timelines, and best practices
- Ensure all local marketing efforts comply with brand standards, regulatory requirements, and approved messaging
- Monitor location-level performance metrics (leads, bookings, conversion rates, ROI) and provide clear, actionable recommendations
- Coordinate with internal teams and approved agencies supporting paid media, local SEO, reputation management, and CRM execution
- Support onboarding and training of new franchise and corporate locations on marketing platforms, tools, and processes
- Maintain and support the use of franchise marketing playbooks, toolkits, calendars, and SOPs
- Identify execution gaps, performance risks, or non-compliance issues and escalate appropriately
- Support rollout of new offers, services, and campaigns across the network in alignment with corporate timelines
- Contribute feedback from the field to inform continuous improvement of marketing programs and resources.
Requirements
- 5–7+ years of hands-on marketing experience, ideally supporting franchise and/or multi-unit corporate locations in retail, hospitality, fitness, or health/wellness
- Proven experience executing omni-channel marketing campaigns, including paid digital, social, email/SMS, and local activations
- Comfort working directly with franchise owners, GMs, and field operators in a support and advisory capacity
- Strong understanding of performance metrics, with the ability to analyze results and translate data into clear, actionable recommendations
- Experience collaborating with internal teams, external agencies, and approved vendors to execute marketing initiatives
- Familiarity with marketing technology platforms (CRM, email/SMS, paid media dashboards, local SEO, reputation management)
- Highly organized, detail-oriented, and able to manage multiple locations, priorities, and timelines simultaneously
- Clear, confident communicator who can balance brand standards, compliance requirements, and local market needs
- Comfortable operating in a regulated or compliance-driven environment, with attention to accuracy and consistency
Benefits
- OUTSTANDING compensation package available!
- Exciting GROWTH prospects for advancement as we expand our operations!
- A supportive and inclusive work environment
- Meaningful work that makes a difference for our patients
- Performance Based Bonuses
- Healthcare coverage
- 401(k) retirement savings plan
- Paid Time Off
- Paid Holidays
- Employee discounts
- Training and development
- Wellness resources
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