Copywriter developing engaging product - led content for B2B financial services at Sokin. Collaborating with marketing and design teams to simplify complex information for various formats.
About the role
- Conversion Copywriter contributing to AI deployment for businesses. Writing high-performing copy and partnering with CRO teams for optimized marketing efforts.
Responsibilities
- Write to convert: Craft original, clear, and high-performing copy for landing pages, paid ads, app store descriptions, newsletters, and social media.
- Drive the experiments: Partner closely with the Conversion Rate Optimization (CRO) team to write copy variants for A/B tests and website experiments.
- Master the data: Follow a data-first approach. Use qualitative and quantitative insights to decide whether a headline needs to be witty or blunt.
- Optimize for search: Create SEO-friendly content that ranks well without sounding robotic.
- Prioritize and deliver: Juggle multiple tickets and projects simultaneously in a fast-paced agency-style environment.
- Research and adjust: Keep up with the cybersecurity world and our competitors to ensure our messaging is always one step ahead.
Requirements
- Native-level English skills.
- 4+ years of experience in tech copywriting; conversion copywriting experience is a plus.
- A "performance over poetry" mindset. You prefer succinct writing that drives action over long, complex prose that makes readers sigh.
- Stakeholder management skills. You are comfortable taking a vague request from a product manager and turning it into a sharp value proposition.
- Experience with testing. You understand the basics of A/B testing and aren't afraid to kill your darlings if the data says a different headline works better.
- Adaptability. You can switch between different tones and formats quickly and work independently as well as in a team.
- Resilience. You can handle feedback from multiple directions and iterate quickly.
- Critical thinking. You have creative problem-solving skills mixed with a heavy dose of common sense.
Benefits
- Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential.
- Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best.
- Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us.
- More free time. Stay with us and additional vacation days will be added to your calendar.
- Additional paid leave. Additional days are covered by us in cases of illness or special occasions.
- Flexibility. Flexible working time arrangement.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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