Responsable de générer des prises de rendez - vous via des stratégies de marketing numérique. Collaborer avec les équipes internes pour optimiser les campagnes publicitaires.
About the role
- Shopper Marketing Manager managing brand strategies and customer marketing plans at Newell Brands. Leading omnichannel activations and collaborating with various teams to drive sales and conversion.
Responsibilities
- Translate brand strategies into customer-specific shopper marketing plans aligned to category and retailer priorities.
- Develop annual marketing calendars in partnership with brand, category, digital marketing, and sales teams.
- Leverage shopper insights and category teams, to identify opportunities for traffic, conversion, and basket growth.
- Design and execute omnichannel activations across in-store, ecommerce, retail media networks, experiential, and retailer-owned platforms.
- Manage the strategy, planning, and day-to-day execution of the 3P merchandising partner.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 5–8 years of experience in Shopper Marketing, Trade Marketing, or Brand Management within the CPG industry (can include agency experience).
- Experience managing retailer-specific marketing programs (e.g., Walmart, Sam’s, BJ’s) and omnichannel campaigns.
- Strong understanding of category management, consumer/shopper insights, and retail media ecosystems.
- Experience with syndicated data tools (Nielsen, IRI) and retail media metrics (CTR, CPC, ROAS) preferred.
- Certifications such as PMP, CPM, or digital marketing credentials are a plus.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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