Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Manager responsible for STARBUCKS At Home portfolio in the UK coffee business. Leading marketing initiatives and execution for STARBUCKS by NESPRESSO and Masterbrand campaigns.
Responsibilities
- Developing and executing UK market strategy for the STARBUCKS At Home portfolio
- Lead planning and execution of UK STARBUCKS Masterbrand/Seasonal and STARBUCKS by Nespresso campaigns
- Collaborate with UK STARBUCKS Coffee Houses to create locally & culturally relevant joint-up activations
- Lead execution of 18-months UK brand plan collaborating with cross-functional teams
- Manage STARBUCKS At Home digital eco-system with full ownership of Influencer and Social media plans
Requirements
- Strong track record of building & delivering engaging brand activations
- Experience of managing partnerships and Influencers / Creators programmes
- Solid project management & analytical skills, ability to fully own workstreams from concept to delivery
- Experience managing product portfolio, delivering new product launches
- Ability to influence multiple stakeholders at different levels both internally and externally and demonstrate strong presentation skills engaging different audiences.
Benefits
- Potential bonus
- Generous pension scheme
- 12 additional flex days on top of 25 day holiday entitlement
- Private medical
- 2 paid volunteering days
- Many other excellent benefits!
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