Content Manager responsible for social media strategy and content creation for The Better Cat. Engaging with cat community and collaborating with creators for brand campaigns.
About the role
- Social Media Manager for Nanoleaf managing organic strategies across major platforms. Build content, track performance, and grow online community for a design-led brand.
Responsibilities
- Own Nanoleaf’s organic social media strategy across Instagram, TikTok, YouTube, X and LinkedIn
- Build and manage a multi-channel content calendar aligned with marketing and business priorities
- Create and publish engaging content (short-form video, posts, stories, etc.)
- Create briefs and collaborate with UGCs to generate content when relevant
- Track trends, platform changes, and cultural moments to keep Nanoleaf relevant and competitive
- Grow Nanoleaf’s online community through engagement, interaction, and community-first content
- Analyze performance and provide regular reporting and insights to improve results
- Collaborate with internal teams (Brand, Design, Product Marketing, Sales) to align on key initiatives
- Partner with the PR/Influencer team to ensure influencer content aligns with organic social strategy
- Repurpose influencer and creator content into platform-optimized organic posts where appropriate
Requirements
- 4–6+ years of experience managing social media for a brand (consumer tech/lifestyle preferred)
- Proven experience driving organic growth on Instagram and TikTok (YouTube and X a plus)
- Strong understanding of content strategy, storytelling, and platform best practices
- Ability to create and edit short-form video content (Reels/TikTok/Shorts)
- Experience with social analytics, reporting, and performance optimization
- Exceptional writing skills and an understanding of brand voice
- Experience with community management and UGC-driven growth
- Highly organized, proactive, and able to manage multiple priorities
- Creative mindset with strong awareness of trends and internet culture
Benefits
- Health benefits
- Hybrid work model (Monday & Tuesday in office, W-Friday remote)
- Opportunity to work on a globally recognized, design-led brand
- A collaborative, creative, and growth-oriented team environment
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