Director providing strategic and operational leadership for Electronic Solder Materials at MacDermid Alpha. Leading global vision, commercial performance, and continuous improvement initiatives.
About the role
- Director of Creative Design leading visual identity and brand storytelling for a high-growth baby tech company. Overseeing design strategy and creative execution while mentoring a talented team.
Responsibilities
- Own the creative vision, art direction, and design strategy, ensuring brand consistency across marketing, product, content, and social.
- Concept and design integrated brand campaigns and initiatives end-to-end
- Develop performance-driven creative that optimizes engagement, conversion, and brand love.
- Lead photo and video production, from concept development to execution, creating assets that resonate with parents and drive action.
- Oversee and assist designers across multiple touchpoints, including website, email, paid media, social, and in-app experiences
- Build, mentor, and lead a high-performing creative team including two direct reports and a roster of freelance talent
- Partner closely with Brand, Growth and Product teams to align creative execution with business objectives.
- Translate brand vision and platform into compelling, customer-first design solutions.
- Develop and implement best practices for design, creative testing, and optimization to ensure continual improvement.
- Stay ahead of cultural, industry, and technological trends, including AI-driven creative tools, to enhance efficiency and impact.
Requirements
- 8+ years of proven design experience in leadership roles in consumer-facing, digital-first environment, ideally within a tech-enable or lifestyle-focused brand
- Proven experience leading and managing internal and external design teams, with a strong portfolio demonstrating leadership across multiple disciplines
- A hands-on leader who roles up their sleeves to work alongside the team
- Exceptional creative vision and deep understanding of brand identity creation and high-impact, performance-driven creative work across paid, owned and earned channels
- Expertise in art direction, photography, video production, and cross-channel design
- Strong understanding of performance marketing, conversion optimization, and customer engagement strategies
- A self-starter that’s excited to join and contribute to a mission driven company
- Proficiency in Adobe Creative Suite, Figma, and emerging creative technologies
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
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