Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Creative Strategist crafting social-first creative ideas and content for luxury brand campaigns at Tribe X Digital. Collaborating across teams to enhance brand strategy through effective storytelling and data analysis.
Responsibilities
- Translate brand strategy into creative territories, content pillars, messaging angles, and platform native formats.
- Develop campaign and high impact content ideas across mediums and channels.
- Write sharp creative briefs that clarify the “what/why/how,” of brands including audiences, hooks, deliverables, and success metrics.
- Partner with Social Content Leads to ensure strategic intent carries into always-on execution without losing craft.
- Collaborate with Paid/PR/Accounts to align channel roles, sequencing, and messaging across touchpoints.
- Analyze performance and social signals to produce creative learnings and testing recommendations.
- Present ideas and rationale clearly internally and, when needed client facing.
Requirements
- 4–6 years of experience in creative strategy, social strategy, or content strategy roles, preferably within agency environments.
- Strong strategic thinking and the ability to turn insights into clear creative direction.
- Excellent briefing skills (creative clarity, deliverable definition, measurable outcomes).
- Deep understanding of platform native storytelling and what “good” looks like on each channel.
- Ability to connect performance data to creative decisions (iterate with purpose).
- Strong communication and presentation skills, structured thinking, and persuasive rationale.
- Experience developing social first campaigns (not just always-on content).
- Experience directing or collaborating closely with AD/copy/production partners.
- Familiarity with creator/influencer content models and how to brief creators effectively.
- Experience with performance creative principles (testing frameworks, iterative production).
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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