Marketing Specialist responsible for regulatory communications for Medi - Cal and commercial health plans. Collaborating with marketing and corporate departments to support strategic initiatives.
About the role
- Acquisition Marketing Manager driving profitable growth for Retail Deposits business at M&T Bank. Shaping and executing integrated marketing strategies for consumer deposit products, ensuring customer acquisition.
Responsibilities
- Drive profitable growth for the Retail Deposits business with primary accountability for customer acquisition
- Shape and execute integrated marketing strategies that accelerate deposit growth, advance enterprise priorities, and improve return on investment
- Partner with Product, Digital, Analytics, Distribution, and Technology teams to design, activate, and optimize end-to-end acquisition journeys
- Leverage consumer insights to develop segment-specific journeys and ensure seamless activation across channels
- Translate complex business objectives into actionable marketing strategies
- Build and execute omni-channel acquisition campaigns across owned and paid channels
- Partner with Marketing Analytics to define KPIs and enable ongoing performance optimization
- Monitor, synthesize, and present campaign performance, insights, and recommendations to senior stakeholders
- Ensure marketing risk is proactively managed by adhering to governance, compliance, and operational excellence standards across all campaigns
Requirements
- Bachelor's Degree
- 7 years of marketing experience (Or in Lieu of a degree, a combination of 11 years of higher education and relevant experience)
- 2 years managerial experience
- Experience in developing talent and performance management
- Experience in dealing with escalated issues and resolving unique and significantly complex problems
- Has demonstrated strong working relationships with internal and external partners
- Proven ability to research, evaluate and recommend changes to marketing strategy and/or initiative or project
- Senior Technical Expert and/or independent judgment
Benefits
- Medical and retirement benefits
- Forty hours of paid volunteer time each year
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