SEO Analyst optimizing content for websites and Facebook/YouTube. Collaborating with Customer Experience and User Experience teams for data-driven decisions.
Responsibilities
Analyze optimization processes for content on websites and social media (Facebook/YouTube) and recommend actions to improve search engine positioning.
Create strategies and implement plans to enhance the platforms' organic ranking.
Translate data into practical insights and collaborate directly with CX (Customer Experience) and UX (User Experience) teams.
Contribute technically to structure, such as asset matrix, technical SEO (tags, titles, meta descriptions, sitemap, robots.txt, etc.), URL structure (sitemap) and provide support for platform deployments.
Propose solutions to increase the number of indexed pages and acquire relevant backlinks.
Produce strategic reports and performance analyses based on SEO tools, identifying new opportunities.
Monitor key performance metrics and competitors and propose periodic optimizations.
Create documentation to map the client's complete SEO landscape.
Requirements
Minimum of 2 years' experience in SEO, with both technical and strategic proficiency.
Experience with tools such as:
Google/Adobe Analytics, Google Search Console, Google Keyword Planner, Google Sheets.
Platforms like Semrush (or similar).
Knowledge of HTML, sitemaps, robots.txt, breadcrumb and other technical SEO elements.
Strong understanding of core ranking factors and algorithm updates.
Advanced Excel skills for data collection and analysis.
Familiarity with User Experience (UX) and Digital Marketing.
Advantage: Intermediate or advanced English.
Benefits
Meal/food allowance (VA/VR): fixed amount of R$1,012.00 per month, paid without payroll deduction
Health insurance (100% covered by the company)
Life insurance up to 12 times the monthly salary
Birthday day off
Learning and professional development platform, plus external partnerships for training
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