Sales Associate at Anthropologie engaging customers with personalized experiences and supporting sales through genuine interactions. Responsibilities include customer engagement, visual operations, and team collaboration.
MC
Hybrid Email & Marketing Automation Analyst – Salesforce Marketing Cloud, Pardot
Posted 2 weeks ago
About the role
- Email & Marketing Automation Analyst optimizing Salesforce Marketing Cloud and Pardot for Move Concierge's marketing technology. Collaborating with teams and driving data-driven marketing excellence.
Responsibilities
- Administer and optimize Move Concierge’s Pardot instance within the Salesforce ecosystem.
- Build and maintain engagement programs, automation rules, email templates, dynamic content, and segmentation lists.
- Update and manage HTML email templates, ensuring correct UTM tagging and tracking for analytics and attribution.
- Maintain governance over users, permissions, folder structures, naming conventions, and version control.
- Build, run, and maintain campaign performance reports in Pardot and Salesforce.
- Partner with Analytics and Operations teams to leverage Tableau, Google Analytics, and other BI tools for actionable insights.
- Provide analysis on campaign trends, nurture effectiveness, funnel activity, and audience engagement.
- Support data mapping and reporting alignment between Marketing, Sales, and Operations teams.
- Investigate and resolve production issues, including automation errors, sync delays, data mismatches, and deliverability concerns.
- Conduct thorough QA of campaigns, forms, automations, and tracking parameters prior to launch.
- Collaborate with Marketing, Product, and IT to maintain accurate, reliable data flows.
- Assist with early-stage initiatives and integrations involving Salesforce Data 360 (Data Cloud) or other CDPs.
- Support data hygiene, segmentation, identity resolution, and contact governance efforts.
- Participate in system enhancement projects, testing, and documentation within Marketing Technology.
Requirements
- Two or more years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role.
- Strong knowledge of email marketing best practices, marketing automation workflows, and lead management.
- Proficiency in HTML/CSS for email templates and proper UTM/tracking implementation.
- Experience with Tableau, Google Analytics, or similar reporting tools.
- Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs.
- Excellent communication skills and the ability to collaborate across Marketing, Sales, and Operations teams.
- Analytical mindset, attention to detail, and a commitment to data quality.
- Proven ability to troubleshoot complex technical issues in time-sensitive environments.
Benefits
- Competitive salary
- Health, dental, and vision coverage - 70% employer funded
- Paid time off and holidays - up to 21 days in your first year
- 401(k) plan with 100% employer match
- Opportunities for professional development and career growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Manager of Sales Enablement at HD Supply enhancing sales verticals' performance through collaboration. Optimizing team efficiency and providing actionable solutions based on sales data insights.
Sales Manager responsible for managing sales data, leading team, and ensuring accurate reporting. Focus on data management and performance monitoring in the logistics sector.
Senior Genomic Sales Specialist at PacBio developing relationships with key influencers and meeting sales targets in the life sciences/Genomics market. Engaging in workshops and supporting internal teams with technical resources.
Junior Sales Manager supporting Industrial Plant Design Services at Neilsoft. Focused on sales of digital engineering solutions in a hybrid environment.
Telesales position contacting B2B clients to schedule meetings with directors. Focus on facilitating IT improvement discussions without complex sales.
Telesales position contacting B2B clients and scheduling appointments with business executives. Engaging in meaningful discussions to provide value beyond just sales offers.
Supervisor in sales at Hikma Pharmaceuticals overseeing team performance and ensuring compliance with procedures. Developing commercial strategies for specialized pharmaceutical products in Giza.
Part - Time Sales Help at Lids providing excellent customer experience and maintaining store standards. Engaging customers and contributing to revenue growth in a retail environment.
Part - Time Sales Help at Lids focusing on generating revenue and providing excellent customer service in retail store. Engaging in product presentation and maintaining store standards with professionalism.