Data Analyst managing marketing measurement for Minted, connecting consumers with independent artists. Utilizing data to optimize acquisition, retention, and revenue while using cutting-edge analytics tools.
Responsibilities
Maintain and evolve our marketing attribution model (FA model)
Reconcile platform-reported metrics with internal data
Support incrementality testing and channel performance analysis
Translate ambiguous business asks into technical requirements; deliver clear, actionable insights on site traffic, return on ad spend ROAS, customer LTV, and channel contribution
Collaborate with Marketing channel leads, Product, and Engineering to instrument tracking, close data gaps, and improve measurement infrastructure
Write production-quality SQL against large datasets (Snowflake); build and maintain Looker explores and conduct ad hoc analyses; contribute to GitLab-based analytics workflows
Requirements
3+ years in an analytics role focused on marketing or growth (e-commerce/marketplace preferred) analytics
Strong SQL: Complex queries, large tables (millions of rows), performance optimization
BI & Analytics Tools: Proficient in BI tools and comfortable with GitLab/GitHub workflows
Marketing Exposure: Familiarity with attribution models, channel performance, and digital marketing metrics
Communication: Translate technical findings for non-technical audiences; work effectively across functions
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