Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Lead the development and adaptation of regional brand strategies for Merz Aesthetics. Driving B2B and B2C marketing efforts aligned with global positioning.
Responsibilities
- You lead the development and adaptation of regional brand strategies.
- You drive the regional tailoring of global B2C and B2B brand campaigns.
- You act as the brand custodian, ensuring consistency in messaging.
- You define and shape the full consumer and customer journey strategy.
- You drive patient and HCP demand generation strategies.
- You analyze consumer and market performance for growth opportunities.
- You collaborate closely with local markets to integrate insights.
Requirements
- You have a university degree in business, marketing/communication, or an equivalent field.
- You have +5 years of experience in Brand and/or Product Management.
- You have experience in both B2B and B2C brand marketing.
- You are skilled in cross-functional collaboration,
- You ideally have experience in both local and international/multicultural settings.
- You are proficient in MS Office.
- You have excellent written, oral, and interpersonal communication skills in English.
Benefits
- Putting people first : You can expect to find an open work culture with flat hierarchies and short decision-making paths at Merz Aesthetics.
- Family and work : Our employees should be able to reconcile their family and work commitments.
- Work-life harmony: Our time is precious; our daily routines individual.
- Ongoing training : Your personal and professional development is the key to success for us.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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