Growth Marketing Hacker leading go - to - market strategy and lifecycle initiatives at Crypto.com. Collaborating with product managers to fuel global user growth and engagement.
About the role
- User Acquisition Manager overseeing marketing strategies for Meet5, the largest community for people over 40. Driving campaign optimization and user acquisition across various performance channels in a hybrid setup.
Responsibilities
- User Acquisition & Campaign Management: You will manage and scale our performance marketing campaigns across channels such as Meta, Google, TikTok, and web-to-app campaigns — across multiple markets and languages.
- Budget Allocation: You allocate advertising budgets across channels, audiences, and markets for maximum efficiency and ROI.
- Optimization & Scaling: You improve existing channels, test new ones, and ensure our growth remains profitable.
- Data Analysis & Insights: You analyze campaign data, derive concrete recommendations for action, develop hypotheses about creative performance, and work closely with the creative team to continuously improve our ads.
- A/B Testing & Experimentation: You run ongoing tests across channels and creatives to drive long-term performance gains.
- Funnel Optimization & Strategy: You help improve the user journey — from App Store Optimization through landing pages and onboarding flows to paywalls.
Requirements
- 3+ years of experience in User Acquisition management or Performance Marketing: Proven success managing campaigns across channels such as Google, Meta, ASA, TikTok, etc. (experience in the mobile industry is a plus).
- Strong analytical skills & knowledge of attribution: You enjoy working with datasets and are familiar with attribution frameworks such as SKAN or platform-specific models.
- Ownership & KPI-driven mindset: You take full responsibility for optimizing KPIs, love A/B testing, and stay curious about industry trends.
- Team-player mentality: You communicate proactively and collaboratively and believe that shared successes and failures are key to team success.
- German & English at minimum C1 level.
- Key tools and platforms you will work with: Campaign management: Meta, Google Ads (App campaigns, YouTube, Search), TikTok, Apple Search Ads (ASA)
- Analysis & reporting: Adjust, Amplitude, Google Analytics 4 (GA4), BigQuery, Looker Studio
- App store management: App Store Connect, Google Play Console
- Design: Figma
Benefits
- Impact: Meet5 connects millions of members and helps them meet new people and form friendships.
- Hybrid model with flexible working hours: Find your ideal working style — at least three days in the office and up to two days remote!
- Equipment: Laptop, mouse or a height-adjustable desk — we provide modern equipment tailored to your needs.
- Start-up atmosphere: A beautiful, spacious office in Frankfurt Ostend with unlimited coffee, drinks, and snacks of all kinds.
- Team spirit: Monthly team events such as table tennis tournaments, office parties, or pub-crawl-style tours create a great atmosphere.
- Your personal “Non Negotiable”: Is there something we absolutely must offer for you to join? Tell us — we’ll do our best to make it happen.
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