Senior Manager, Marketing shaping and executing Medcor's brand strategy to drive enterprise growth. Overseeing highs-quality creative output and leveraging insights for engagement across the customer lifecycle.
Responsibilities
Develop and manage comprehensive brand strategies aligned to enterprise goals
Define, refine, and articulate Medcor's brand identity, ecosystem, and business-line positioning
Lead the creation of high-quality visual and written content that translates complex healthcare services into clear, engaging customer experiences
Own creative direction across channels, ensuring a consistent and compelling brand experience throughout the full customer lifecycle
Establish KPIs and performance dashboards that connect brand initiatives to business outcomes and ROI
Leverage AI-informed and emerging tools to enhance brand awareness, engagement, and brand equity
Lead Medcor's insights and thought leadership strategy, including conferences, tradeshows, speaking engagements, and client events
Conduct ongoing competitive research and market analysis to inform brand and product strategy
Ensure new product launches are supported by strong creative, clear value propositions, and measurable go-to-market plans
Maintain and evolve Medcor's house-of-brands framework, monitoring brand perception and identifying growth opportunities
Manage agency and vendor relationships to ensure work is delivered on time, on brand, and on budget
Oversee brand governance and ensure compliance across internal teams and external partners
Lead, mentor, and develop a high-performing marketing team, fostering continuous improvement and operational excellence
Requirements
Bachelor's degree or equivalent relevant experience
5+ years of marketing management experience within regulated industries such as Healthcare or Life Sciences
3+ years of direct people leadership experience
Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
4+ years managing creative workflows, agencies, and freelancers
3+ years conducting and presenting market and competitive research
3+ years collaborating within project management platforms
Experience in a fast-paced, matrixed environment with close Marketing and Sales collaboration
Benefits
Occasional lifting or movement of up to 10 pounds
Ability to communicate effectively and exchange accurate information
Ability to visually review detailed documents, reports, and data
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