Field Marketing Manager driving B2B event - based marketing campaigns to grow merchant network. Planning and executing successful marketing activities including trade shows and hosted events.
About the role
- Marketing Analytics Analyst with McAfee managing campaign performance for customer acquisition. Focused on measurement strategies and actionable insights for effective marketing investment.
Responsibilities
- Build real-time monitoring and alerting frameworks to track in-flight campaign and test performance.
- Analyze campaign and landing page effectiveness, surfacing actionable insights to improve RO AS I and customer acquisition efficiency.
- Apply attribution frameworks and campaign data to evaluate acquisition performance and optimize marketing spend.
- Develop interactive, intuitive reporting that enables stakeholders to quickly understand performance and make data-driven decisions.
- Design and implement robust measurement strategies for acquisition campaigns and landing pages, including A/B tests, incrementality tests, and other experimental designs.
- Partner with marketing teams to ensure test results and learnings are shared broadly and inform future strategy.
- Collaborate with data engineering and data science teams as needed to access and refine data for marketing measurement.
- Stay current on industry best practices in digital marketing analytics, experimentation, and subscription/e-commerce measurement.
Requirements
- 3–5 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and/or a subscription-based business.
- Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
- Expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.
- Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau, or Looker.
- Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.
- Exposure to attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.
- Hands-on, detail-oriented approach, with the ability to translate complex analyses into clear, actionable recommendations.
- Strong communication and stakeholder management skills, with the ability to influence marketing decisions through data.
- We prefer someone with a Bachelor’s degree in Economics, Analytics, Statistics, Business or Information Management or related field.
Benefits
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
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