Product Marketing Manager at Zego driving positioning and messaging for diverse insurance offerings. Leading cross - functional launches and ensuring impactful communication of product benefits.
About the role
- Marketing Consultant driving omni-channel marketing campaigns and content creation for MassMutual life products. Collaborating with marketing and sales to develop engaging and effective materials and communications.
Responsibilities
- Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our life products.
- Develop key content and materials, focusing on life initiatives.
- Product launches and promotion, and sales enablement materials will make up the body of work.
- Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
- Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
- Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties.
- Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.
Requirements
- High School Diploma
- 5+ Years of experience in marketing
- Bachelor's Degree
- 5+ Years of experience Financial Services Marketing Products including Life insurance to advisors and consumers
- Proven written communication skills, with demonstrated creative content development
- Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook
- Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
- Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
- Omni-channel marketing campaign development for B2B and B2C audiences
Benefits
- Regular meetings with the Protection Products Team
- Focused one-on-one meetings with your manager
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
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