Digital Analyst engaging in analytics on web and mobile properties at MassMutual. Supporting marketing data management and driving data-driven decisions through clickstream data.
Responsibilities
Support work in gathering prioritized requirements and decompose them into tasks / work items
Generate user behavioral data using web applications and code repositories, verifying that data is collected as expected
Liaise with technical resources during development, aligning technical execution with our peer teams
Develop scalable solutions to enhance measurement capabilities and support other teams
Requirements
Bachelor’s Degree, preferably in Business or an analytical field such as Economics, Mathematics, Engineering, Computer Science
2-5 years of experience working with tag management systems (Tealium iQ, Google Tag Manager / GTM, Adobe Experience Platform Launch, Ensighten Manage, Piwik PRO Tag Manager, etc.)
3-6 years of experience developing and debugging in JavaScript, TypeScript, GTM’s sandboxed JavaScript, or equivalent
At least 1 year of experience with web and digital analytics solutions, such as Snowplow, Google Analytics, Amplitude, Mixpanel, Segment, Heap, etc.
Proficient understanding of HTML and the document object model (DOM)
Experience in roles requiring ad-hoc reporting, dashboard creation, or data analysis using a preexisting data model
Strong interpersonal communication, coordination, and planning skills with cross functional teams
Familiar with Agile delivery process and related ceremonies (Nice to have)
Experience with Atlassian solutions for collaboration and software delivery (JIRA, Confluence) (Nice to have)
Experience working with Git or other version control systems (Nice to have)
Experience in web analytics or digital analytics, and understanding of digital metrics used to assess content or website performance (Nice to have)
Experience using SQL for advanced database queries (Nice to have)
Ability to isolate and elicit expected vs. actual experience and recommend the best action plan / solution, with little to no guidance
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