Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Manager leading strategic initiatives for PEDIGREE Care & Treats at Mars Pet Nutrition. Driving brand equity and performance through effective strategies and innovation.
Responsibilities
- Lead the strategic agenda for PEDIGREE Care & Treats
- Create a Brand Strategy that wins by simplifying, translating and delivering strategies
- Have ownership of the 3 year Growth Plans across Media, Innovation & Activation
- Create and be responsible for the launching of your Innovation Pipeline
Requirements
- Proven high performing Brand Manager with >5 years’ experience in Brand Marketing, ideally in FMCG
- In depth understanding, knowledge and practical experience in consumer marketing
- Demonstrated experience in brand management, innovation, data analysis, brief writing & leading key brand projects
- Prior experience across Category / Shopper function would be of benefit
- Candidate must have valid working rights in Australia
Benefits
- Best-in-class learning and development support from day one
- Access to in-house Mars University
- Industry competitive salary and benefits package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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