Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
About the role
- Assistant Brand Manager supporting ADVANCE Marketing team with 360° campaigns and innovation projects. Analyzing data and collaborating with cross-functional teams for measurable results.
Responsibilities
- Drive insights to action: Analyze market, category, competitor, and consumer data to inform ADVANCE Chilled brand strategies and campaigns.
- Execute standout campaigns: Support 360° marketing plans, NPD launches, and innovation projects, ensuring flawless delivery and measurable results.
- Collaborate & influence: Work across Brand, Shopper, Professional Services, and digital teams to bring ideas to life and maximize campaign impact.
- Lead professional-facing initiatives: Coordinate events, merchandise, and trade materials to engage and support the Professional Services team across ANZ.
- Optimize & improve: Manage budgets, track performance, lead social media content, and extract insights to refine future brand activity.
Requirements
- Bachelor of Business (preferably with a Major in Marketing including digital exposure and expertise)
- CPG branded experience, implementing brand campaigns across many marketing elements including traditional, digital paid and organic, events.
- Well organized, successful at prioritization, attentive to details, and a clear communicator
- Action Oriented. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
- Nice to haves: Digital community management, animal or food health background, NPD Innovation experience
Benefits
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recogni s es the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one. Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
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