Global Go - To - Market Category Owner executing product launch strategy across multiple brands for HARMAN. Driving programs aligned with SBU - level objectives and ensuring successful new product launches.
About the role
- Director of Brand overseeing Maropost's brand strategy and developing campaigns for global reach. Leading creative efforts and ensuring a cohesive brand experience across multiple channels.
Responsibilities
- Establish and oversee Maropost's worldwide brand strategy, including brand architecture, positioning, messaging, and visual identity.
- Oversee and execute the development and implementation of brand campaigns, ensuring consistency across various channels.
- Own the brand guidelines, ensuring all teams are enabled to use them successfully.
- Match brand initiatives with GTM strategy and business priorities, working closely with Marketing, Product, Sales, and Customer Success.
- Oversee design and creative to produce world-class visual storytelling for product launches and events.
- Develop integrated campaigns that increase brand awareness and stimulate interaction by collaborating with the Demand Generation, Product Marketing, and Content teams.
Requirements
- 7–10+ years of brand, creative, or marketing experience, ideally within B2B SaaS or technology.
- Proven success developing and scaling global brand strategy in high-growth environments.
- Strong leadership experience, with the ability to inspire and manage creative teams and cross-functional stakeholders.
- Deep expertise in visual identity systems, storytelling, and multi-channel brand execution.
- Experience managing external creative resources, agencies, and production partners.
- Familiarity with AI-driven creative workflows and an eagerness to leverage innovation in brand development.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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