Hybrid Senior Marketing Manager, Private Sector

at Magnet Forensics

• Job title: Senior Marketing Manager, Private Sector
• Job type: Full Time
• Experience level: Senior
• Salary: CA$72,100 - CA$123,600 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Waterloo, Canada

About the role

• Senior Marketing Manager driving growth in the Private Sector product portfolio at Magnet Forensics. Leading innovative marketing initiatives to achieve pipeline and revenue targets.

Responsibilities

• Define and execute the annual marketing strategy for the Private Sector portfolio, aligning with company objectives and market opportunities.
• Own pipeline and revenue targets, leveraging analytics to optimize campaign performance and resource allocation.
• Lead cross-functional teams to deliver integrated, multi-channel marketing programs that drive new logo growth and build sales pipeline.
• Represent Private Sector marketing meetings, providing strategic updates and insights on program performance and market trends.
• Oversee new product introductions for private sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans.
• Drive the go-to-market strategy for the annual industry report, collaborating with external vendors and cross-functional teams to deliver impactful content and promotional campaigns.
• Lead the development and execution of Account Based Marketing (ABM) campaigns, including digital, email, chatbot, and event experiences.
• Act as a liaison to the private sector BDR and sales teams, ensuring alignment and effective delivery of marketing programs.
• Identify and recommend content needs, focus areas, and gaps related to the private sector portfolio. Work with marketing stakeholders to build programs and campaigns that address these needs and achieve pipeline targets.
• Provide regular reporting and analytics on program effectiveness offering actionable insights to improve performance and outcomes.
• Manage the Private Sector marketing budget, track spending, and oversee invoice processing.
• Stay up to date on private sector lead generation, target performance, industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
• Manage external marketing vendors, ensuring high-quality deliverables and strategic alignment.
• Provide regular reporting and actionable insights on program effectiveness, recommending improvements to maximize outcomes.
• Other responsibilities, as assigned

Requirements

• Bachelor’s Degree in Business or Commerce, or equivalent experience
• 8+ years of experience in marketing program management, channel marketing and B2B marketing
• Proven experience managing external vendors/agencies and complex, time-sensitive projects
• Demonstrated strategic thinking, creative problem-solving, and leadership skills.
• Self-starter with a drive to succeed and adapt to new technologies.
• Strong communication, presentation, and analytical abilities
• (Optional) Familiarity with tools a plus: Salesforce, Marketing Cloud, Demandbase, Salesloft, ZoomInfo, Zapier, and AI Solutions.
• May be required to travel / out of country travel

Benefits

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits