GTM Systems and AI Specialist optimizing multi - system architecture connecting Salesforce and AI tools. Leading initiatives in automation and data governance for a healthcare software provider.
About the role
- Product Marketing Manager supporting go-to-market strategy for Lytx’s safety products. Collaborating with cross-functional teams to launch groundbreaking product advancements for fleet safety.
Responsibilities
- Drive the go-to-market process for groundbreaking features and product advancements across the DriveCam® Driver Safety Program and Lytx Lab portfolio.
- Translate advanced AI, machine vision, and edge computing innovations into simple, high-impact messaging that resonates with buyers and fleet decision-makers.
- Create forward-looking messaging frameworks that not only capture current value but also build excitement around future product capabilities and market leadership.
- Work with the Creative and Campaigns teams to develop compelling, market-facing assets—including launch decks, product videos, technical blog posts, and internal playbooks.
- Participate in client conversations, listen to Gong calls, and help define personas that guide both messaging and product development.
- Partner with PR and Corporate Comms to position new launches, beta innovations, and Vision/Lab advancements with high-visibility announcements and thought leadership content.
- Build toolkits—including pitch decks, messaging briefs, objection handlers, and product guides—that make it easier for GTM teams to confidently position new and advanced solutions.
- Collaborate with demand generation to influence campaign themes and ensure product value is embedded throughout the buyer journey.
- Stay up to speed on the latest trends in AI, safety, IoT, and fleet tech. Deliver insights that influence our roadmap and keep our positioning sharp.
- Attend Protect (our user group conference), tradeshows, and field events to showcase innovation and connect with customers and prospects directly.
Requirements
- 3-5 years of experience in product marketing or a related role
- Bachelor’s degree or equivalent experience
- Experience in B2B SaaS, hardware, connected vehicle tech, or telematics
- A passion for technology and an ability to distill complex systems into human-centered value
- Proven track record of working with cross-functional teams and launching high-impact products
- Confidence presenting to internal and external audiences—including sales teams, executives, and clients
- Strong storytelling skills—both strategic and technical
- Curiosity for emerging trends in AI, machine vision, edge computing, and the connected fleet ecosystem
- A detail-oriented mindset and high standards for deliverables
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
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