Marketing Analyst contributing to e-commerce success via strategic influencer partnerships. Engaging with influencers to boost brand visibility and sales through effective marketing strategies.
Responsibilities
Mapping and Prospecting: Identify profiles aligned with the brand strategy, focused on entrepreneurship, e-commerce, and online sales.
Negotiation and Scope Definition: Conduct negotiations and define timelines and deliverables (posts, stories, reels, live streams).
Relationship Management: Maintain close contact with influencers to ensure long-term partnerships.
Develop strategies to improve post performance.
Study the e-commerce market to optimize sales performance and lead acquisition.
Dashboard Management: Monitor data dashboards to track partner performance.
Requirements
Be communicative to handle daily contact with influencers.
Be creative to develop quick strategies for both outreach and social media posts.
Be organized to manage multiple tasks and meet deadlines.
Enjoy working in a team.
Have an interest in marketing, the influencer ecosystem, e-commerce, and digital performance.
Experience with influencer marketing or affiliate programs.
Experience with e-commerce or SaaS platforms.
Skills and knowledge in creating engagement and sales-driven social media content.
Knowledge of performance metrics (ROI, CAC, conversion).
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