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Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.
About the role
- Digital Marketing Expert at lunapark managing campaigns and developing ad strategies. Collaborating with teams for enhanced digital marketing solutions in Köln, Germany.
Responsibilities
- Develop, manage and optimize ad campaigns (Google, LinkedIn, Meta, and where applicable Programmatic/DV360)
- Continuous analysis of data, KPIs and customer journeys — deriving optimization and testing ideas
- Manage budgets, audience strategies and funnel setups
- Develop and refine cross-channel ads strategies for your clients
- Proactively advise on campaign architecture, creatives, audiences, tracking and landing pages
- Regular check-ins, recurring status meetings and presentations of learnings & recommendations
- Prepare monthly reports including insights, clear takeaways and strategic recommendations
- Close collaboration with the ads team on new trends, strategies, AI approaches and best practices
Requirements
- Experience in digital/performance marketing (agency or in-house)
- Strong knowledge in at least one of the following: Google Ads, LinkedIn Ads, Meta Ads or Programmatic
- Strong analytical skills and enthusiasm for KPIs, data and testing
- Strong communication skills, customer focus and a consulting mindset
- Structured working style, solution orientation and eagerness for professional development
- Confident use of tools such as Google Analytics, Tag Manager, Excel/Sheets, PowerPoint and optionally Looker Studio
- Based in North Rhine-Westphalia (NRW) or willing to work regularly from Cologne (especially during the first 6 months)
Benefits
- Hybrid work: modern office in Cologne plus flexible remote options
- Real scope for influence: you actively develop your clients and campaigns
- Team & culture: open company culture, short decision paths and genuine appreciation
- Professional development: access to webinars, conferences and internal knowledge-sharing formats
- Smart collaboration: close connection to SEO, analytics, data and creatives
- Stable structures + drive for innovation: 25+ years of agency experience combined with modern ads, data and AI approaches
Job title
Job type
Experience level
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Degree requirement
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