Product Marketing Manager at Rakuten focusing on B2B marketing strategy and campaigns. Driving customer adoption and engagement through innovative marketing efforts across all stages of the customer journey.
About the role
- Senior Product Marketing Manager at SoSafe focusing on product expertise and go-to-market strategies. Driving effective marketing campaigns for cybersecurity solutions in a hybrid work environment.
Responsibilities
- Develop deep expertise in SoSafe’s platform, product capabilities, and underlying concepts.
- Partner closely with Product Management and Engineering to identify functionality, roadmap, and priorities.
- Translate intricate product capabilities into clear, differentiated value propositions for technical and non-technical audiences.
- Own and drive end-to-end GTM strategies for products and major initiatives.
- Spearhead product launches - from positioning and messaging to enablement and rollout.
- Define clear approaches to winning versus key competitors, grounded in market and customer insight.
- Drive the product narrative across marketing channels in collaboration with the brand and content team, ensuring consistency between product reality and market messaging.
- Partner with Marketing, Content, and Growth teams to shape product-led campaigns, launches, and thematic initiatives.
- Ensure product messaging is accurately and compellingly reflected across website, campaigns, sales assets, and customer-facing content.
- Act as the single point of accountability for “the product story” in market-facing initiatives.
- Create and maintain high-quality sales and product collateral.
- Partner with Sales and Enablement to ensure field teams are aligned, and well-equipped.
- Assist a healthy enablement cadence with up-to-date messaging, assets, and launch materials.
- Partner with Sales and Customer Success to gather customer feedback and insights.
- Assess market trends, customer needs, and competitive positioning to inform product and GTM strategy.
- Maintain a strong awareness of rival products, pricing, and positioning.
Requirements
- 6+ years of experience in Product Marketing at a B2B SaaS company
- Strong product and technical acumen
- Proven experience driving go-to-market strategies and launches
- Qualified presenter
- Strong knowledge of how to distill intricate information into clear, structured written communication
- Demonstrated experience to influence cross-functionally across Product, Engineering, Sales, Customer Success, and Marketing
- Strong customer-centric mindset across messaging, campaigns, and programs.
- Experience in security, privacy, compliance, or data governance software (nice-to-have)
Benefits
- Work/Life balance: Flexible hours, 33 vacation days
- Wellbeing and financial support: Access to Open Up, corporate discounts
- Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
- And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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