Merchandising Promoter optimizing in - store sales and product exposure for Mondelēz International. Responsible for administrative tasks and analyzing sales opportunities in assigned locations.
About the role
- Marketing Manager overseeing marketing, PR, and communication strategies for Lotus in the Nordics. Collaborating with the European team and dealer network in automotive marketing.
Responsibilities
- Definition of marketing plan that meets the required standards to meet business objectives.
- Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process.
- In conjunction with the Head of Brand Marketing input key information into the European marketing plan.
- Develop and manage regional advertising/digital campaigns across the markets, in conjunction with appointed agency.
- Provide Digital assets for regional use, and ensure usage and support at time of national based campaigns.
- Take responsibility for management of Marketing budget, keeping track of spend and allocation of spend to correct categories, in conjunction with Head of Cluster and Financial Controller.
- Be the local point of reference for PR activities in the region.
- Build relationships with Press and Media and ensure visibility for the Brand and its products/stories.
- Collaborate with and support the European PR and Events team when planning activities in the Region.
- Foster, grow and nurture relations with digital media and social influencers.
- Lifestyle PR in full alignment with the European strategy.
- Contributing to the collective PR function’s overall commercial business objective – working closely with the sales and marketing team and in-line with the business’s priorities.
Requirements
- Degree in Marketing, Sales, commercial disciplines
- Previous experience in Sales, Marketing, working with automotive dealers
- Some experience of automotive dealer marketing/sales
- Knowledge of Lotus and competitor products
- Excellent digital skills
- Attention to detail, dogmatic, good relationship builder, able to work as part of a small team
- Ability to work to deadlines, hands on approach, motivated to get results
- Excellent Microsoft Office and budget management skills
- International media landscape and Global automotive media knowledge
- Effective and eloquent communicator in English – written and verbal
- Fluent in Swedish is mandatory and any additional European languages in the region would be a plus.
Benefits
- Bonus scheme
- Pension scheme
- Inclusion in the Company Mobility Scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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