Head of Analytics leading company's analytics function in a B2C AI education company. Focused on data-driven decision-making and collaboration with Product, Marketing, and Engineering teams.
Responsibilities
Own the company’s analytics strategy- define core metrics, KPIs, and how success is measured across Product, Growth, and Marketing.
Lead full-funnel analysis- connect acquisition, activation, retention, and monetization to understand and optimize long-term user value
Act as the primary data partner to leadership and teams- work closely with Product, Marketing, and Engineering to shape decisions and priorities
Link marketing spend to revenue outcomes and ROI, and drive data-backed decisions on budget allocation across campaigns and channels.
Build and standardize dashboards and reporting that drive clarity, alignment, and adoption across the company
Lead experimentation and growth analysis- define frameworks for A/B testing, evaluate performance, and guide decision-making
Own data quality and trust- ensure consistency across tools, identify gaps, and improve tracking and measurement
Use AI-powered tools to enhance data analysis and automate tasks
Requirements
7+ years of experience in Data Analytics in a B2C product company
Proven experience in a lead / head / principal-level role, owning analytics across multiple domains.
Strong hands-on SQL (must) and statistical modeling experience (nice to have)
Strong experience in data modeling, with the ability to structure data for scalable analysis and consistent metric definitions
Strong business acumen, with a clear understanding of how product, marketing, and revenue dynamics connect
Technology-oriented, comfortable working within modern data stacks (Snowflake, DBT, event tracking) and collaborating closely with data and engineering teams
Deep experience with product analytics tools (mixpanel or others)
Strong understanding of growth, retention, and monetization
Experience with attribution tools (AppsFlyer, Kochava, Meta/Google Ads)
Strong background in experimentation and A/B testing methodologies
Impact-driven approach, focused on prioritizing work that drives measurable business outcomes and not just analytical output
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