Analista de Marketing na Feel Alive projetando estratégias criativas e conteúdo digital. Focado em narrativas para conectar a marca ao público através de várias plataformas.
About the role
- Marketing Campaigns Executive overseeing execution and optimization of multi-channel marketing campaigns for Loop1, focusing on lead generation in APJ region.
Responsibilities
- Execute prioritized marketing campaigns aligned to APJ objectives and Marketing Campaigns Team Lead guidance
- Take operational ownership of assigned campaigns, ensuring timely delivery and adherence to quality standards
- Build, manage, and optimize multi‑channel campaigns in HubSpot, including email workflows, social posts, segmentation, automations, and reporting
- Contribute to campaign planning, content development, audience targeting, and calendar coordination
- Maintain up‑to‑date campaign documentation aligned with brand, messaging, and internal process standards
- Track campaign results using HubSpot dashboards and supporting analytics tools
- Report insights to relevant stakeholders and recommend data‑driven improvements
- Assist with planning and execution of webinars and regional events, including promotions, logistics, registration processes, and post‑event follow‑up
- Ensure consistent execution of marketing processes, templates, and HubSpot best practices
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Strong written and verbal communication skills in English
- 2–4 years of digital marketing experience, preferably in B2B technology or SaaS environments
- Experience using HubSpot or similar marketing automation platforms
- Strong attention to detail with the ability to manage multiple tasks and deadlines effectively
- Demonstrated ability to collaborate with cross-functional and cross-regional teams
- Familiarity with KPIs, campaign analytics, and performance measurement.
Benefits
- Access to internal learning programs
- Technology certifications
- Professional development opportunities
- Competitive compensation aligned to the Sri Lanka market
- A high-performance culture where initiative, quality, and accountability are recognized
- Collaboration with global Loop1 teams and access to deep IT Operations Management (ITOM) expertise
- An opportunity to play a key role in strengthening and expanding Loop1 Sri Lanka’s marketing capability
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