Growth & Performance Marketing Manager driving scalable customer acquisition through digital channels. Developing performance campaigns and leveraging AI tools for a company in digital health.
About the role
- ABM Campaign Manager responsible for strategizing and executing marketing campaigns at LoanPro. Focusing on account-based marketing to engage high-value clients and drive pipeline.
Responsibilities
- Responsible for strategizing, executing, and optimizing multi-channel marketing campaigns that target specific high-value accounts.
- Oversee 1:1, 1:Few, and 1:Many campaigns across digital, direct mail, and event channels.
- Plan and assist in executing integrated ABM campaigns across multiple channels (email, LinkedIn/social, direct mail, digital advertising, and webinars).
- Collaborate weekly with Account Executives (AEs) and Account Development Reps (ADRs) to define target account lists, align on campaign themes, and coordinate follow-up plays.
- Create highly tailored messaging and content strategies for specific verticals or individual strategic accounts to increase relevance and conversion.
- Leverage data and CRM insights to identify in-market accounts and prioritize marketing spend.
- Analyze campaign performance against KPIs (account engagement, pipeline generation, meeting conversion) and report results to the Director of Integrated Marketing.
- Partner with Product Marketing and Content teams to repurpose and customize assets (case studies, white papers) for specific account segments.
- Manage the budget for specific ABM initiatives, ensuring efficient allocation of resources across account specific spending strategies.
- Maintain and optimize the ABM tech stack to ensure data hygiene and effective workflow automation.
- Stay current on ABM trends, lending industry news, and competitor activities to refine strategies.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
- 2-4 years of experience in B2B marketing, with a specific focus on Account-Based Marketing (ABM), Demand Generation, or Field Marketing.
- Strong hands-on experience with CRM (Hubspot, Salesforce) and Marketing Automation platforms (HubSpot, Marketo).
- Familiarity with ABM platforms (6sense, Demandbase, Terminus) and Direct Mail platforms (Sendoso, Reachdesk) is highly preferred.
- Ability to analyze data, identify trends, and report on campaign ROI.
- Exceptional copywriting skills for email and ad copy; ability to communicate effectively with internal senior leadership and sales teams.
- Detail-oriented with the ability to manage multiple complex campaigns simultaneously under deadline pressure.
- Basic understanding of Adobe Creative Suite (InDesign, Photoshop) to make minor edits to assets is a plus, but not a primary requirement.
- Thrives in a collaborative environment with a "Sales First" mentality.
- Willingness to learn the intricacies of the lending industry to become a subject matter expert.
- Proficiency in G Suite and Microsoft Office applications.
Benefits
- 80% Medical/Dental
- PTO and Holiday Schedule
- HSA and 401K Match
- Wellness Rewards and EAP
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