Senior Marketing Manager leading innovative social and influencer marketing strategies for Lloyds Banking Group brands. Driving engagement and brand affinity through creative campaigns and partnerships.
Responsibilities
Define and execute the social & influencer marketing strategy, ensuring alignment with brand objectives and full-funnel marketing plans
Lead the planning, development and delivery of best in class social content – defining how our brands show up in organic and boosted social channels
Maintain a relentless focus on performance by overseeing social reporting, using analytics to optimise campaigns and scale successful approaches
Drive innovation, testing new formats, platforms, and influencer models to stay ahead of industry trends
Build strong relationships with relevant Full Funnel partners, GCA, agencies, and influencer and platform partners (inc. TikTok, Meta, and YouTube)
Act as a subject matter expert for social and influencer marketing, championing best practice and emerging trends across the business
Inspire and develop a high-performing team, fostering a culture of creativity, collaboration, and continuous learning.
Requirements
Validated ability to lead, mentor, and develop a high-performing social team
Proven ability to define and lead data-driven social strategies that turn brand vision into culturally relevant, high-performing campaigns
Deep understanding and experience of all major social platforms (Meta, TikTok, YouTube, X, Pinterest, LinkedIn), including algorithms, audience behaviours, emerging trends and best practices
Significant and validated experience in developing influencer strategy; identifying creators, briefing content, and assessing impact to ensure brand aligned, engaging, high quality content
Ability to build and maintain strong relationships with platform partners, agencies, and influencers to unlock innovation and deliver best-in-class campaigns
Strong editorial and visual judgement, with the ability to guide creative development and ensure content is high-quality, on-brand, and impactful.
Benefits
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Job title
Senior Marketing Manager – Social & Influencer Accelerator
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