Hybrid Influencer Marketing Specialist

at Preply

• Job title: Influencer Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Kyiv, Ukraine

About the role

• Influencer Marketing Specialist executing global influencer marketing strategies across social media platforms at Preply. Collaborating with a dynamic team to optimize campaigns and engage creators worldwide.

Responsibilities

• Support the execution of Preply’s global influencer marketing strategy across YouTube, Instagram, TikTok, and other platforms.
• Identify and engage creators who align with our brand and performance goals across key markets and categories.
• Manage outreach, negotiations, and contracting, ensuring all partnerships reflect Preply’s brand and creative standards.
• Help track and analyze campaign results (reach, engagement, NSGMV, ROI) using tools like Looker, Storyclash, and Impact.
• Draft and manage creative briefs to ensure influencer content reflects Preply’s voice and resonates with learners worldwide.
• Partner with cross-functional teams (Paid Social and Brand) to optimize campaigns and ensure consistent messaging.
• Stay ahead of social media trends and new creator opportunities to keep our influencer approach fresh and effective.

Requirements

• Experience in social media or digital marketing, including at least 2 years of hands-on experience in influencer marketing with a proven ability to manage campaigns independently.
• Strong understanding of Macro and Micro influencer ecosystems, campaign processes, and performance metrics.
• Excellent communication and social skills - able to build rapport, maintain relationships, and communicate effectively with creators and partners.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Collaborative and proactive mindset - eager to learn, experiment, and grow within a fast-scaling team.

Benefits

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).