Influencer Marketing Manager leading campaigns for Saily's eSIM products. Collaborating with influencers on social media to help secure mobile data plans for travelers.
OO
Hybrid Influencer Performance & Content Coordinator
Posted 5 days ago
About the role
- Influencer Performance & Content Coordinator at OLAPLEX focusing on creator marketing and campaign optimization. Supporting influencer partnerships and content management for better brand engagement.
Responsibilities
- Support the day-to-day execution of influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms
- Coordinate creator deliverables, timelines, and campaign logistics
- Manage influencer outreach, product seeding, and briefing support
- Track campaign deliverables and ensure content is delivered on time
- Organize and manage influencer-generated content for use across paid media, organic social, retail, and DTC channels
- Support the creation of a scalable content pipeline from creators
- Coordinate usage rights and asset delivery across internal teams
- Identify high-performing creator content for paid amplification and whitelisting
- Partner with retail marketing teams to support creator-led content needs for key retail partners and campaigns
- Track campaign performance across key metrics, including EMV, engagement, clicks, CPA, and conversions
- Support weekly and monthly influencer performance reporting
- Monitor creator performance and flag high-performing talent for scaling partnerships
- Maintain reporting dashboards and campaign trackers
- Support the execution of affiliate and performance creator programs (ShopMy, creator storefronts, etc.)
- Track affiliate creator performance and optimize partnerships based on conversion data
- Help identify creators that drive strong CTR, engagement, and revenue performance
- Identify and vet emerging creators aligned with OLAPLEX brand positioning
- Maintain influencer databases and talent pipelines
- Assist with creator communications and partnership coordination
- Partner with Social, Paid Media, PR, and E-commerce teams to align on creator content opportunities
- Collaborate with retail partners (e.g., Sephora, Ulta, Amazon) to identify creators and develop content that supports retail marketing initiatives
- Support influencer activations tied to product launches, campaigns, and retail moments
- Assist with influencer events, brand experiences, and creator gifting programs
Requirements
- 2-3 years of experience in influencer marketing, creator partnerships, or social media marketing
- Strong understanding of TikTok, Instagram, and creator content trends
- Experience tracking influencer campaign performance and reporting metrics
- Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred
- Strong organizational and project management skills
- Excellent communication and relationship management skills
- Passion for beauty, haircare, and creator culture
- A performance-driven mindset with curiosity for influencer analytics
Benefits
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
- Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
- Products: Twenty (20) free products per year, plus a friends and family discount
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