Senior Director of Global Brand and Product Marketing for HOKA managing brand strategies and global initiatives. Leading integrated marketing efforts to connect brand and consumer engagement.
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Hybrid Director – Global B2C Product Marketing
Posted last week
About the role
- Director of Global B2C Product Marketing managing marketing strategy for Ticketmaster's products. Leading efforts to drive product awareness, education, and adoption globally.
Responsibilities
- Reporting into SVP Fan Product Marketing, Brand & Content, managing our global B2C product marketing strategy to drive awareness, education and adoption of our suite of different ticketing products and features.
- Partner cross-functionally with our Product, Insight, B2B and Comms teams to help define product rollout.
- Own the Go to Market strategy for fan facing products, driving product adoption and business growth.
- Develop fan value propositions for each product, creating messaging to communicate those benefits, inputting into the UX to improve the fan’s experience with our products.
- Develop and brief effective, innovative and scalable B2C product marketing campaigns that drive successful product adoption using our own touchpoints, plus paid and earned media where appropriate.
- Close collaboration with the Research and Fan Experience (Customer Service) teams to identify gaps in fan knowledge to identify where further marketing and refined UX is necessary to overcome pain points and drive adoption.
- Work closely with Product Directors and Business leads to better understand fan engagement and adoption of products and services.
- Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos.
- Manage relationships with vendors such as design agencies and digital suppliers, be adept in briefing agencies on our requirements.
Requirements
- A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing.
- Experience in consumer marketing within a tech company highly desirable.
- Solid experience operating at a senior level in a global business.
- Exec stakeholder management and influencing skills are essential.
- A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies.
- Briefing multi-disciplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints.
- Multi-divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals.
- Experience of working in a global organisation with complex product offerings.
- Solid experience of managing vendor relationships eg. creative agencies or digital suppliers.
- Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails.
- Advanced PowerPoint skills.
- You must be based on Eastern Time zone with the ability to visit the New York office regularly (where many of the Fan Product Marketing, Brand and Content org are based).
Benefits
- Medical, vision, dental and mental health benefits for you and your family
- Free concert tickets
- Generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match
- New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- Volunteer time off
- Crowdfunding match
Job title
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