Hybrid Marketing & Growth Operations Manager

at Little Sprouts, LLC

• Job title: Marketing & Growth Operations Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $90,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Lawrence, United States

About the role

• Marketing & Growth Operations Manager at Babilou Family US, overseeing marketing operations and strategy. Responsible for data integrity and collaboration with teams to drive growth and improve processes.

Responsibilities

• Own HubSpot as a marketing platform, including landing pages and forms, lead capture logic, marketing workflows and automations, and connections to CRM.
• Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
• Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
• Define and document lead lifecycle rules, field usage, and data standards.
• Serve as the point of accountability for marketing system health, governance, and scalability.
• Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.
• Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.
• Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.
• Own marketing and growth reporting end to end, connecting traffic, leads, nurtures, and enrollment outcomes.
• Manage GA4 setup and governance, including event tracking and conversion definitions.
• Build and maintain dashboards that surface B2C lead and enrollment performance, B2B pipeline inputs and conversion signals, and channel and campaign effectiveness.
• Bring clarity and confidence to performance discussions with leadership.

Requirements

• 6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.
• Strong hands-on experience with HubSpot marketing tools.
• Experience supporting or integrating with a CRM platform.
• Strong understanding of GA4, Google Tag Manager, and marketing analytics.
• Experience defining tracking strategy and validating implementations.
• Highly organized, systems-minded, and detail-oriented.
• Comfortable partnering cross-functionally without formal authority.
• Thrives in a growing environment where processes are still being built.

Benefits

• Health benefits are available upon start date.
• Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
• Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
• Comprehensive benefits package, including health, dental, vision, and pet insurance.
• 401k with company match.
• Tuition reimbursement.
• Career advancement and coaching.
• Additional Paid Time off and Holidays.
• Referral Program.
• #LI-HYBRID