Senior Insights Manager at Target leading consumer research and advertising campaign strategies. Collaborating with partners to inspire organization actions based on consumer insights and needs.
About the role
- Retail Marketing Manager driving marketing strategies for up to 25 Lithia auto dealerships in South Florida. Enhancing customer loyalty and store performance through data-driven insights and collaborative efforts.
Responsibilities
- Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
- Design and implement marketing strategies that strengthen long-term customer relationships.
- Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
- Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem.
- Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
- Collaborate with other RMOs to ideate and deliver on strategic business initiatives.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
- Strong understanding of the automotive industry, dealership operations, and automotive marketing
- Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
- Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies
- Strong organizational skills with a keen eye for detail.
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
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