Marketing Manager responsible for shaping Lincoln's brand and amplifying product expertise. Leading content development and marketing initiatives in a collaborative environment.
Responsibilities
Manages marketing and communications projects and marketing workflows.
Draft and edit engaging content across channels, including short‑form blogs, digital copy, presentations, brochures, and other promotional materials.
Ensure all content is clear, accurate, compelling, and aligned with brand voice and visual identity.
Translate complex business information into engaging marketing messages.
Drafts and execute integrated marketing plans that support key business objectives.
Support real estate‑focused marketing initiatives with targeted messaging and campaign strategies.
Identify and understand target audiences.
Track and analyze performance to make recommendations focused on optimizing future campaigns.
Partner closely with internal teams, including product line leaders and cross‑functional marketing partners.
Actively listen to stakeholders needs to shape effective marketing solutions.
Communicate clearly and confidently with colleagues at all levels.
Manage multiple marketing projects simultaneously while ensuring deadlines and deliverables are met.
Coordinate workflows with creative teams, vendors, and internal SME’s.
May manage and mentor direct reports.
Requirements
Bachelor’s degree in marketing, communications, business, or related field.
6+ years of marketing or communications experience, including content creation.
Comprehensive knowledge of real estate marketing.
Strong writing and editing skills.
Proficiency with Adobe Creative Suite and Microsoft applications.
Ability to manage shifting priorities, multitask, and thrive in a fast‑paced environment.
Demonstrated creativity and the ability to influence cross functional‑ partners.
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