Hybrid Copywriter

at Life is Good

• Job title: Copywriter
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Boston, United States

About the role

• Copywriter creating engaging copy for Life is Good's brand messaging and marketing initiatives. Collaborating with a creative team to enhance brand awareness and community engagement.

Responsibilities

• **YOUR JOB ** Essential Duties and Responsibilities**
• You write, edit, proof, and post captivating, compelling copy that serves a wide variety of strategies and initiatives
• You ensure a cohesive brand voice across all mediums (e.g., websites, emails, blog posts, catalogs, retail signage, etc.)
• You collaborate with product and graphic designers to concept and execute breakthrough ideas that grow brand awareness, revenue, and customer loyalty
• You actively provide your point of view, collaborating with cross-functional stakeholders throughout the creative process
• You develop and maintain an understanding of the ever-evolving needs, aspirations, and motivations of our audiences and our business
• You are proactive and innovative in seeking out and delivering new ways to engage our consumers through written, spoken, and shared messages
• You regularly study consumer insights and marketing best practices for direction and opportunity to keep our brand voice fresh and relevant

Requirements

• **Your Experience and Qualifications**
• You bring the experience gained from at least 5 years working as a copywriter for a company or agency
• Your work is evidence of your genuine passion for digital marketing and your knowledge of eCommerce
• You have examples of effective writing for a variety of commercial audiences
• You have experienced success and growth in a similar industry and can point to specific contributions you have personally made
• You have contributed to building brand identity and reach through copy and content
• You are dedicated to detail and copyediting (including spelling, grammar, and punctuation)
• You enjoy communicating clearly, creatively, simply, and authentically
• **Your Personal Attributes**
• Your experience shows your love for generating a high volume of engaging copy every day
• You are confident in your ability to help define and drive the Life is Good voice (which we define as brief, wise, fun, positive, cool, and informal)
• You are a genuinely optimistic person with a good sense of humor
• You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects
• You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of creative professionals
• You are known for your ability to give and receive feedback thoughtfully and constructively
• Creative directors and designers who work with you value your opinion regarding copy as it supports the project or task, believing you to be a wondrous and wizardly wordsmith
• You have a knack for the nuances that make credible writing for .com, retail, social sharing, and blogs
• You get the "why" behind social media and understand how to write for each platform

Benefits

• We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.
• You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.
• Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.