Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Intern supporting AI visibility research and digital marketing strategies within Organic Growth team. Involvement includes tracking brand visibility and assisting with AI-driven analysis.
Responsibilities
- Assist in tracking brand visibility across AI systems (e.g., ChatGPT, Gemini,) using structured prompt testing frameworks on SemRush.
- Document how our bests selling products are cited, and positioned, within AI-generated responses.
- Monitor sentiment of our brand visibility on different product categories.
- Maintain organized records of AI visibility opportunities based off the SEMrush recommendations.
- Support basic reporting using Excel and SEMrush.
- Two on-site days per week are an essential function of this position.
- Additional duties as assigned.
Requirements
- Actively enrolled Senior or recent alumni from an accredited College/University with concentration in Marketing.
- Working knowledge of MS Office, Google toolkit, and the online landscape SEO tools like SEMrush are a PLUS.
- Excellent written, verbal and personal communication skills.
- Experiment and data driven mindset.
- Articulate communicator with a collaborative spirit.
- Disciplined individuals with solid organizational skills.
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