Demand Generation Assistant supporting day-to-day marketing tasks and campaign executions for e-commerce company Lengow. Collaborating with marketing team to enhance brand communication and visibility.
Responsibilities
Build and launch campaign components end-to-end:
Webinars: set up Zoom events and registration flows.
Landing pages & forms: create LPs and forms in HubSpot.
Emails & sequences: create promotional, reminders, and follow-up emails, A/B tests, and schedule sends in HubSpot.
Social posts: prepare/schedule LinkedIn posts.
Produce visual assets in Canva (banners, social tiles, email headers) following brand guidelines.
Maintain campaign checklists and calendars.
Help create marketing assets in English, and assist with their localisation into French, Spanish, and Italian (sales materials, website pages, etc.).
Maintain and optimise our prospect nurturing programme: analyse HubSpot reports, suggest improvements, and update emails and content when needed.
Contribute to the revamp of Google Ads campaigns by updating keywords and ads in English, Spanish, German, and Italian, based on the updates already implemented in French.
Optimise our LinkedIn Ads campaigns, in coordination with our agency.
Coordinate with agencies on stand visuals and production timelines.
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