Digital Marketing Manager focused on executing strategies and enhancing brand presence for HOA Sales and its member companies. Overseeing web, SEO, and content initiatives to generate leads.
About the role
- Digital Marketing Manager responsible for planning and executing Amazon PPC campaigns in a hybrid role. Collaborating with teams to analyze performance and develop creative strategies in the dynamic light industry.
Responsibilities
- You plan, design and implement Amazon PPC campaigns (Sponsored Product, Sponsored Brand, Sponsored Display) as well as marketplace PPC campaigns
- You continuously monitor relevant performance KPIs, analyze the results and prepare meaningful reports
- You develop target-audience-relevant creatives in close collaboration with the content team
- You actively contribute to budget planning for all relevant markets
- You conduct keyword and audience analyses
- You coordinate closely with internal and external stakeholders (e.g., agencies and tool providers)
Requirements
- You have completed a degree or a qualified vocational training in Online Marketing, Marketing, Media Informatics, Business Informatics, Business Administration or a comparable field
- You have already gained initial professional experience in an agency or industrial/company environment
- You are proficient in the Amazon Advertising Console and ideally have experience with other ad platforms/consoles
- A strong affinity for numbers and an analytical mindset complete your profile
- You have excellent German and English skills, both written and spoken, as well as very good MS Office skills
Benefits
- Numerous benefits under the collective agreement of the Bavarian metal and electrical industry (e.g., Christmas and holiday pay)
- Flexible working hours and 30 days of annual leave
- Access to comprehensive health and fitness programs via EGYM Wellpass
- Choice of a subsidized job ticket or free parking
- Discounts in the LEDVANCE webshop and access to Corporate Benefits
- Comprehensive onboarding and plenty of scope for initiative
- Professional structures, open communication and collaborative, flat-hierarchy working relationships
- Broad, varied responsibilities in a dynamic company
Job title
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