Campaign & Audience Analyst turning Big Data insights into practical targeting strategies at Kyivstar. Improving campaign performance through analysis and actionable insights in a remote-first role.
Responsibilities
Analyze client briefs and business objectives to develop audience hypotheses and targeting approaches
Research and map potential audience sources (events, apps, websites, behavioral signals, etc.)
Recommend optimal audience selection and segmentation for promo campaigns
Analyze campaign performance and convert results into actionable insights and improvement steps
Prepare analytical briefs and requirements for Data Analysis team when deeper analysis is needed
Build and maintain an internal knowledge base of audiences, use cases and proven targeting practices
Advise B2B sales teams and clients on effective targeting strategies and realistic performance expectations
Improve campaign quality through audits, post-analysis and structured recommendations
Requirements
2+ years in digital marketing, media, research or other data-driven marketing environments
2+ years’ experience in campaign analysis, marketing analytics, customer communications analysis or insights roles
Strong analytical mindset with experience forming and testing hypotheses
Ability to translate campaign data into clear, practical business recommendations
Basic SQL is a plus
Experience with CRM/direct channels (SMS, email, push, etc.) is a plus
Strong interest in audience behavior, segmentation and decision drivers
Ability to ask sharp questions, structure information and explain insights in simple business language
Proactive, self-driven and comfortable working in a consultative, cross-functional environment
Benefits
A rare opportunity to help build a new data-driven business direction within Ukraine’s leading mobile operator
Remote-first format with optional office visits
Competitive salary plus performance bonus
Paid vacation and sick leave
Flexible working hours
Comprehensive medical and life insurance
Professional growth and career development opportunities
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