Hybrid Technical CRM Analyst, SQL, APIs, Automation

at Kovi

• Job title: Technical CRM Analyst, SQL, APIs, Automation
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: JavaScript, Python, SQL
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Analista Técnico de CRM handling CRM objects, flows and SQL queries for data analysis. Collaborating closely with sales, marketing, and CX teams while ensuring data quality and integrating APIs.

Responsibilities

• Configure and evolve objects, fields, flows, and rules in tools such as Customer.io, HubSpot, etc., including automations via Flow Builder and, when necessary, APEX.
• Build and maintain journeys and campaigns in Customer.io — from event-based triggers to full lifecycle sequences.
• Develop and maintain integrations between the CRM and engineering, data warehouse, and other tools via REST APIs and integration platforms such as Make or custom solutions.
• Write SQL queries for data extraction, transformation, and analysis, producing insights that support product, marketing, and sales decisions.
• Ensure data quality in the CRM: duplication management, governance, validations, and processes that keep the environment reliable and scalable.
• Translate business needs into technical solutions, acting as a bridge between business teams and engineering.

Requirements

• Strong experience administering CRM tools: objects, fields, flows, profiles, validation rules, and reports.
• Proficiency in SQL for querying and data analysis.
• Experience with event-driven marketing automation platforms, preferably Customer.io.
• Familiarity with REST APIs: authentication, request structure, webhooks, and system integrations.
• Intermediate SQL for analysis and manipulation of data in data warehouses.
• Basic programming knowledge in Python or JavaScript sufficient to automate tasks, consume APIs, and create integration scripts.
• Familiarity with dynamic templating (Liquid, Handlebars, or similar) for personalization of communications.
• **Preferred qualifications**
• Basic knowledge of APEX for customizations that go beyond declarative configuration.
• Experience with data transformation/BI tools such as Looker or Metabase.
• Experience with CDPs (Customer Data Platforms).
• Use of Git or another version control system for managing configurations and scripts.

Benefits

• Life Insurance: To take care of our greatest asset — our Kovers.
• Health Insurance: It's important to take care of your health and well‑being.
• Dental Plan: So you can keep that bright smile!
• Flash Card: Your meal and/or food allowance on a single card — because, as the saying goes, "you can't function on an empty stomach!"
• Commuting Allowance or Fuel Allowance: The choice of how you get around is yours.
• Parents and children support: Daycare assistance, extended maternity leave of 180 days, and extended paternity leave of 20 days.
• Wellhub: All Kovers are entitled to exercise with part of the cost subsidized by Kovi.
• Kovenção: A company-wide meeting where Kovi leadership updates everyone on the business status.