Head of Marketing overseeing the marketing strategy and operations at askDANTE systems GmbH. Leading the development of innovative marketing initiatives for SaaS clients in Germany.
Responsibilities
Develop and implement a marketing roadmap
Build a marketing funnel with systematic lead tracking
Conduct competitive analyses and market monitoring
Further develop our brand and market positioning
Performance marketing with budget responsibility
Optimize the customer journey
Manage day-to-day marketing operations (content, social media, newsletters)
Develop campaigns for different target audiences
Coordinate with agencies and external service providers
Manage our marketing tech stack (HubSpot, Google Analytics, etc.)
SEO optimization
Organize trade shows and events
Requirements
Degree in marketing or related field, or equivalent qualification
At least 5 years of marketing experience, preferably in the SaaS sector
Business-fluent German (C1)
Solid knowledge of B2B and digital marketing
Experience in lead generation and funnel optimization
Confident use of marketing tools (HubSpot, Google Analytics, etc.)
SEO expertise and experience running campaigns across multiple channels
Hands-on mentality and strong quality orientation
Strategic thinker with strong operational execution skills
Passion for marketing and desire to take on leadership responsibilities
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