Senior Manager overseeing finance and accounting functions, setting departmental goals, managing budgets, and leading teams in Kochi, India.
About the role
- Develop and lead the analytics, reporting, and insights for Kohl’s retail media network. Transform complex data into actionable insights that strengthen advertiser relationships and optimize customer experience.
Responsibilities
- Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
- Design and productionize custom vendor performance reports
- Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
- Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
- Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
- Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
- Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
- Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
- Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
- Provide insights and recommendations to optimize targeting, creative and channel mix
- Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
- Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans
Requirements
- 7+ years of experience in marketing analytics, media measurement or data insights
- 3+ years in retail media, digital advertising or e-commerce
- Proven ability to design and implement measurement frameworks for media effectiveness and ROI
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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