Data Analyst managing data requirements and integrity for Truist. Collaborating with internal teams to gather, analyze, and maintain business data.
About the role
- Senior KMN Analytics Analyst focusing on hands-on measurement and performance analysis for retail media network. Collaborating with teams to evaluate campaign effectiveness and provide actionable insights.
Responsibilities
- Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
- Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
- Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
- Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
- Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
- Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling.
- Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
- Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
- Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities.
- Analyze customer behavior and media interaction data to support media planning and optimization
Requirements
- Bachelor’s degree or equivalent experience
- 3–5 years of experience in marketing analytics, media measurement, or campaign reporting
- Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
- Knowledge of media measurement techniques such as attribution, incrementality, or lift studies
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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