Performance Marketing Manager focusing on Amazon for Ecom Brands, an innovative e - commerce startup in Hamburg. Responsible for campaign management and optimization across Europe.
About the role
- Paid Media Specialist driving growth at KNIME through effective paid media strategies across various platforms. Collaborating with international teams to optimize performance and achieve measurable outcomes.
Responsibilities
- Campaign execution: Plan, set up, and launch campaigns across Google, Bing, LinkedIn, YouTube, Meta, and other platforms.
- Optimization: Continuously refine campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.
- Global ownership: Manage multi-country campaigns, balancing standardization and localization while ensuring compliance with data privacy regulations.
- Experimentation: Run structured tests across keywords, creatives, landing pages, and audiences to improve efficiency and conversion.
- Funnel strategy: Build and optimize campaigns across funnel stages to guide prospects effectively.
- Collaboration: Partner with ABM, Brand, Campaign, and Partner Marketing teams to align paid strategy with overall objectives.
- Performance management: Oversee global paid media investments, budget pacing, and campaign calendars.
- Reporting: Analyze performance and deliver clear, actionable insights to stakeholders.
- Data alignment: Work with Marketing Ops and Data teams to ensure accurate tracking and reporting.
Requirements
- Performance-driven: You bring hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes.
- Analytical: You think beyond standard KPIs, using website behavior, conversion data, and attribution insights to guide decisions.
- Detail-oriented: You manage budgets, targeting, and campaign structures with precision and care.
- Experiment-driven: You continuously test creatives, audiences, and bidding strategies to improve performance.
- Collaborative: You work closely with marketing, data, and operations teams to align paid media with broader campaign goals.
Benefits
- Purpose-driven work: Help scale a product that empowers people worldwide to make better decisions with data.
- Impact at scale: Own global paid media programs with real influence on growth and strategy.
- Autonomy and ownership: Take full responsibility for your channels while collaborating with a highly skilled, international team.
- Learning: Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
- Flexibility: Hybrid and remote work options with flexible hours to support work-life balance.
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